CASE STUDY · WYLO · PLATFORM

The platform wasn't the problem.

The strategy behind it was.

Client

Role

Product Designer
(Sole owner · design + code)

Timeline

Aug 2023 - July 2026

Platform

Web · iOS · Android

Team

CEO · 3 Engineers

Focus

Product Strategy · Platform Design · Modularity · Activation

Six months after launch, Wylo had just ten communities. Every customer wanted a different product, but we were selling everyone the same platform. We reimagined Wylo as a modular community platform, prioritizing the highest-impact problems in the right order. The result was a product that scaled across multiple use cases, helping Wylo grow from 10 communities to over 3,000.

Wylo Growth Story
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28 slides · Use the on-screen arrows or your ← → keys. Open fullscreen for the most comfortable read.
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28 slides · Use the on-screen arrows or your ← → keys. Open fullscreen for the most comfortable read.

"The real breakthrough wasn't a feature. It was realizing we weren't building a forum anymore. We were building a platform."

"The real breakthrough wasn't a feature. It was realizing we weren't building a forum anymore. We were building a platform."

Satadal Mazumdar · Product Design & Strategy · Wylo · 2023–2026

Satadal Mazumdar · Product Design & Strategy · Wylo · 2023–2026

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Open to Work

LET’S WORK TOGETHER

I'm currently open to Senior Product Design opportunities where I can work across product strategy, design systems, and design engineering.