The platform wasn't the problem.
The strategy behind it was.
Client

Role
Product Designer
(Sole owner · design + code)
Timeline
Aug 2023 - July 2026
Platform
Web · iOS · Android
Team
CEO · 3 Engineers
Focus
Product Strategy · Platform Design · Modularity · Activation
Six months after launch, Wylo had just ten communities. Every customer wanted a different product, but we were selling everyone the same platform. We reimagined Wylo as a modular community platform, prioritizing the highest-impact problems in the right order. The result was a product that scaled across multiple use cases, helping Wylo grow from 10 communities to over 3,000.